Ask for the price of a website and the answers range wildly. A freelancer quotes €300, a big-city agency €15,000. Who's right? It all depends on what you're actually buying. Here's what makes the price move.
The type of website
- Landing page: a single page built to convert (campaign, launch, product).
- Showcase website: a few pages presenting your business, your services and how to reach you.
- E-commerce: catalogue, cart, payment, order management.
- Custom platform: client portals, business tools, connections to other software.
At SWC Agency, a landing page starts at €890, a showcase website at €1,890 and an online store at €3,790, around 25% below the agency average. A custom CRM starts at €8,900. The exact price is fixed in the quote, before we start.
Features
This is the biggest price driver. Online booking, a blog, a member area, online payment or a CRM connection each add development time. The right question isn't "what would be nice?" but "what will bring me customers?".
Design
A €50 theme quickly adapted won't cost the same as a fully custom design. Custom work costs more, but it sets you apart from competitors who all use the same template.
Copy and languages
Writing copy that converts is a craft. If you provide the text, the price goes down. If you target France and Belgium, think about Dutch too: every extra language is a bit more work, but it opens a new market.
Costs after launch
- Domain name (around €10 to €20 per year)
- Hosting
- Maintenance and security updates
- Future improvements
How to avoid overpaying
Ask for a detailed quote with a fixed price and a delivery date. Be wary of vague quotes or open-ended hourly billing. Above all, start simple: a good showcase website delivered in days beats a perfect project that ships in six months.
For a precise idea of your budget, try our estimator on the contact page: it gives you a figure in under a minute.